Solid and liquid soap belongs to the shower and bath product group. Since soap is one of the most common hygiene products for Russian consumers, it occupies a large part of this market. According to research, 98% of Russians use soap, with about 50% of households buying more than four bars on average over a three-month period. Despite the fact that most consumers still use solid soap, cream soap, scrub soap, and antibacterial soap have appeared in the assortment of domestic soap makers. Consumers are increasingly liking this variety.

Remember that in the event of a leak, untreated soap does not belong to municipal waste. Take it to the backyard or hazardous bumper waste. It won't last until you get a lot of luck in your production. Petra Stöfla: Soaps are made by alkaline hydrolysis of acylglycerols. Fats are esters of glycerol and higher fatty acids. A common fat for egg production is, for example, soap, so various oils can be used. Emulsification of fats is carried out by boiling with a concentrated aqueous solution of sodium hydroxide.

Experts say that initially soap was used exclusively for cleansing the hands and body, but today some other tasks have been added to the hygienic function of soap, for example, therapeutic tasks. Today, soap is used for healing, for sensitive skin, for relieving tension, as an aromatherapy product, and for fighting skin aging (according to http://www.4p.ru/main/research/4383/ and http://www1.soldis.ru/press/82.html).

The answer should last at least several tens of minutes. At the completion of the reaction, the addition of kitchen salt can improve the separation of soap from the resulting glycerol and fat-derived impurities. These unwanted particles pass into the lower aqueous, highly alkaline layer. Soap should be strong and not separate from the bottom layer of water. It should be noted that diet or other vegetable or animal fats are not chemically pure. There are always a number of esters of glycerol with various fatty acids.

You are still saturated and unsaturated. Oleic acid is also a component of various mammalian glycerides. If glycerides are saturated with saturated acids, they are solid at normal temperatures and we refer to them as fats. If they contain more unsaturated acids, they are liquid at normal temperatures and we call them oils.

As in the cosmetics and perfumery market in general, and in the soap market in particular, as the culture of using cosmetics is being formed, the income of the population is growing, there is a constant renewal of the offer. If once solid bar soap was the only possible personal care product and, accordingly, the monopolist of the soap market, now solid toilet soap is gradually losing ground. The consumer becomes interested unique properties goods, specialization in specific properties, there is a need for new products. Manufacturers are trying to meet the requirements of the consumer, bringing to the market all new products (according to http://www.marketing.spb.ru/mr/media/soap.htm and http://www1.soldis.ru/press/82.html ).

Move on and let cool. Throw in approximately 1kg of the bag so that it is completely liquid. Pour it elsewhere and let it cool down. Use a thermometer to determine the temperature. Make plenty of time and mix thoroughly until it becomes thicker. Now is the perfect time to add aromatics: herbs, essential oils etc. mix thoroughly and pour metal or finished molds. For molds, it is recommended to grab the inside of them with plastic material and then clean with soap.

Leave the soap on for at least 24 hours. Then take the soap out of the sheet or mold and dry it for 3-4 weeks in a dry place. The name Shicht is in the minds of older people especially associated with soap, especially deer soap. Less well known is that Shihts started in Rynottice near Liberec, where they had a small farm. This day was and is considered the day of creation, which subsequently became a major problem for the European fat products market. The name of the founder was retained, probably for commercial reasons for the created brand, in the name of business, for up to a year.

Today, the soap market can be divided into the following segments:

Soap of industrial production, by which is meant ordinary solid soap. The industrial production of soap is complicated by the need for huge energy capacities, as well as large areas to accommodate large boilers and specialized production and packaging lines. In Western European countries, this type of soap has long been used only as an original gift. At the same time, in Russia it still remains the number one cleanser, as well as in Turkey, America, Ukraine and Eastern Europe. Nevertheless, in our country, soap manufacturers are constantly working on updating the range and repositioning the product. Thus, manufacturers of the mass market segment have adopted the popular concepts of aromatherapy, SPA, wellness, which is reflected in product names, packaging, and advertising. The mass fascination with the ideas of exclusivity, naturalness and uniqueness of ingredients also gave a "second chance" to the bar soap segment.

However, the company's beginnings were not idyllic. The soap was made in the gloomy cellar of the family home and all family members were involved. Initially, the sale was made only on peds. George Shicht's master password was: "Buy cheap raw materials, sell cheap goods." Demand grew. Raw materials were imported from Hamburg to Dresden along the Elbe, the railway to the Bila Tserkva and wagons at Rynoltitsa.

He completed a three-year, rather rigorous course with a merchant in Liberec. Then he went to Vienna, to a butter grocery store and grew up in accounting, and he gradually became familiar with the problem of trading in a great style. In his spare time he studied languages. This justifies this by making transportation of the most important coconut and palm kernel raw materials cheaper on the Elbe. Coal and soda were also close, the city of Usti with its environs, a good way out. In the vicinity there are large cities accessible by rail, which will allow you to connect to the whole of the Czech Republic.

Natural soap. For its production, three important natural components are needed. Most often, this soap is sold by weight. Russian natural soap can be found at a price of 100 to 400 rubles per 100 g, foreign-made soap is even more expensive - from 600-700 rubles. per 100 g. In the market of our country, the share of such products is no more than 5% of the total. This is due to the low demand for this product, which is explained by its high price. A new category for the Russian market is gaining momentum - handmade solid soap, which is produced using a different technology than mass-produced soap, based on organic components without synthetic ingredients.

At that time, Johann's wish was not realized. Returning from Vienna, he kept the accounting agenda and correspondence. Along with his brothers, Johann began to pursue his original intention. The village, however, spoke out against the fear of chimney smoke and the smell of the soap bar.

In addition to the soap bar, it extends to the candle bar, palm processing plant, glass glass manufacturing, cardboard, stearin, glycerin, engineering and forge. At the same time, siding, water supply on the Elbe, its own power plant and public lighting, the company belonged to the coal mines. Here and in Ustykh, the premises were constantly modernized. Johann Schicht was one of the most famous industrialists of his time, next to Bata or Skoda. He was a member of many economic, national and humanitarian societies.

Soft soap. The most common moisturizing component is glycerin: soap with its content is softer than usual. Most often outwardly it looks transparent or translucent. The cream soap popular today is also characterized by increased softness, which is achieved by adding a moisturizer.

Soap without soap. Outwardly, it is no different from traditional bar soap. However, it does not contain alkali. We can say that this type of soap is a solid gel for washing. This product is intended mainly for those who care about the health of their skin, but do not like to use liquid soap (according to http://www.inmoment.ru/beauty/health/soap-skin.html and http://www. 4p.ru/main/research/4383/).

He liked art. The family business has become a joint stock company, when we look at the members of the board of directors, we can see the same surnames Schicht or their relatives and the names of home entrepreneurs Petchek and Wolfrum. The authorized capital amounted to 10 million crowns. Heinrich Schicht, after graduating from Litomerice, stayed one year in French in Switzerland. He then studied chemistry at the University of Vienna. At the request of his father, he left his studies and headed the corporate laboratory, later headed the business department, and at the age of 27 he became president of a joint-stock company.

Today, buyers have more stringent requirements for soap as a product: moisturizing, special care, beautiful packaging, an unusual smell, sometimes even associations with delicious food, for example, scented soap and in the form of ice cream. Large companies used a conceptual approach based on the fact that washing is not just a necessity, but a process that gives pleasure and creates a certain mood. Transnational companies have formed the middle and high price segments of personal hygiene products almost from scratch (according to http://www.4p.ru/main/research/4383/).

His efforts were aimed at expanding business relations. On his many foreign trips, he sought to obtain news, especially in the field of oil refinery refining. With an English, Dutch Dutch company, he entered into an agreement on the transfer and exchange of scientific knowledge.

In line with the global trend, lubricant consumption has increased in the company's local area. Therefore Margarine was expanded. It was the first consolidation on the European continent and the fourth in the world. In the next two years, a new boiler house with a chimney was built, which was the highest in the then monarchy. At the same time, the administrative building was completed. Georg Schicht became the largest enterprise of its kind in Europe. In England there was a large soap factory, in Germany - an oil mill, margarine in the Netherlands, but there was no complex of these plants and at such a high technical level.

According to a study by Academy Service, in 2009 the capacity of the Russian soap market was 198.5 thousand tons, which is 8% less than in the previous year. By the end of 2010, the soap market may reach 166.7 thousand tons (Figure 1). If the current trends in the production of soap and its sales on the domestic market continue throughout 2010, then the drop in consumption volumes may be 16% per year, or 30% over 3 years (according to http://www.allmedia.ru/newsitem. asp?id=884061 and http://www.marketing.spb.ru/mr/media/soap.htm).

The rapid development of the company was interrupted by the World War. The company spent heavily on military support not only for its employees, but also for the Red Cross. Schools, associations and individuals keep a carefully recorded record of donations from the following years. An infirmary was installed in the dining room. Otherwise, the enterprise did not suffer from major economic losses, since throughout the war years, raw materials were continuously protected from neutral Holland. In the management organization, the trend towards the development of the economy in technology and technology in the economy has been exacerbated.

Figure 1. Dynamics of the soap market capacity in Russia in 2005-2009 and forecast for 2010, tons *

The crisis and the decline in demand for other detergents (gels, liquid soaps, etc.) have led to a decrease in its capacity. Experts note that the instability of production caused by the global financial crisis and the reduction in demand from buyers are affecting (based on http://www.pravda.ru/economics/market/12-09-2010/1049094-news-0/ and http:/ /www.marketing.spb.ru/mr/media/soap.htm).

After the collapse of Austria-Hungary, Jiří Šicht's joint-stock company lost 75% of its sales opportunities. In order to restore the market in this part of Europe, new factories had to be built or modernized in the successor states. Radion Strzhekov and Prague, Sana Prague, Elida Strzhekov.

These companies emerged for tax reasons as separate entities, but under the direct control of the parent company. Its capacity with 62 machines made it possible to produce equipment not only for its own companies with the provision of services, but also for foreign orders as an iron bridge for the city of Litoměřice. The poor house and the welding house were supplied with timber from their sawmill in Slovakia. A second power plant was built.

Until the mid-1990s, the enterprises of the Russian soap industry reduced production volumes, and imported products prevailed in retail trade. Starting from 1996, most of the large domestic companies became corporatists and began to develop both production and marketing, advertising, branding and new packaging. As a result of the crisis of 1998, and since the end of the 90s, Russian soap has firmly taken its position in the market. In 2010, the share of domestic producers was 67% - this value has remained stable in the Russian market over the past three years (based on http://www.4p.ru/main/research/4383/ and http://www.marketing .spb.ru/mr/media/soap.htm).

The magnificent marjoram Vitello was made in the center of Kršišice near Decin, in the most modern facility of its kind. edible fats, oils, milk and egg yolks. Shicht spent a lot of money on advertising. All available forms were used in advertising. Advertisements in print media, posters embroidered in the big city, metal signs are sold in stores. Advertising brochures, such as Shikht's calendar, Shikht's messenger, fairy tales for children, were devoted to regular customers.

Prices were quoted for collecting a certain number of packages from a product. The route led from Vienna to Prague, Litomerice, Terezin, Brno, Budapest and back to Vienna. Due to the attention of the press, it was a very effective advertising campaign. Surviving photographs are thicker than a standing person. It can be assumed that people, having seen the inscription of Elis in the sky, bought a product with this brand at the first opportunity. Promotional color slides were presented in cinemas. The company also made promotional films; usually animated, but also playable.

Currently, domestic manufacturers are oriented mainly to the middle and low price segments. They produce mainly laundry and toilet soap, the demand for which is constantly falling. Most of the Russian-made soap is exported to the countries of the former USSR. The premium segments are occupied by imported products, which differ mainly in packaging design and advertising attractiveness. Imported products also dominate in the segment of liquid soaps, gels and other washing products, which are in increasing demand in the Russian Federation. The interest of the population in everything natural and the fashion for a healthy lifestyle and environmental friendliness have expanded the range of sales channels - soaps have been actively bought in pharmacies, specialized stores have appeared offering customers a wide range of soaps, both solid and liquid, both industrial and handmade. The most popular soap brands, according to population surveys, are Baby Soap, Dove, Safeguard, Absolute, Fa. As a rule, Russians buy soap once a month (according to http://www.allmedia.ru/newsitem.asp?id=884061 and http://www.marketing.spb.ru/mr/media/soap.htm) .

They served as basic information for business travelers, but they were also shown in movie theaters to the public. After the crowd crowd, the white handkerchief was dirty with a pencil that was washed right in the Radion before his eyes. A real merchant traveler made orders in local shops, which he immediately sent to Usti for settlement. The company's generosity in this area also seems to have always returned the investment made. The consequences of the economic crisis, especially unemployment and overproduction, are not so great here.

This was partly due to reduced product prices and, again, secure access to raw materials from shopping malls in London, Rotterdam and Hamburg. Usti was the headquarters for companies in Central and Eastern Europe. The situation worsened to some extent after the so-called law on margarine, which fixed the maximum possible amount of production. The government decree partially paralyzed the production process. The contingent for Shikht races was less than 400 wagons in one year.

If we talk about the segment of traditional solid toilet soap, then among the main domestic soap producers it is necessary to note such companies as the St. Petersburg Nevskaya Kosmetika, the Moscow KO Svoboda, the Vesna factory, the Nizhny Novgorod oil and fat plant.

CJSC "Nevskaya Kosmetika", according to the results of research, occupies the position of one of the leaders in the domestic soap-making market. Modern brands "Divny Sad", "Harmony" have become favorite brands recognized by consumers. Cosmetic Association "Freedom" exists since 1843, i.e. More than 160 years have passed since the Moscow merchant Alfons Antonovich Ralle opened a small production of perfumes and cosmetics in Moscow.

Funded churches in Libochany, Prakkowice and Velka Zernoseki. Heinrich Schicht has served on many boards of directors related to the core business. He was also influential in the Czech Association of Industrialists and in some industry interest groups.

A very special chapter is the concern of employees. The first records of the canteen - a year. Two large halls served for meals. During the first republic, lunch was 4, - crowns, but, according to witnesses, it was of poor taste. Kindergarten was opened to employees' children a year. The company had its own racing office, modernly equipped, with a full-time doctor and nurse. Later, a support and support box was created as a separate legal entity. The management of all institutions was subsidized.

JSC Cosmetic Firm "Vesna" is one of the largest Russian manufacturers of a wide range of perfumes, cosmetics and household chemicals. Since 1995, the Samara Perfume Plant began counting its new history, it was transformed into OJSC Vesna Cosmetics, which is one of the three leaders among Russian soap manufacturers.

OJSC Nizhny Novgorod Oil and Fat Plant produces more than 50 types of food and technical products. The plant also produces baby soap"My baby", which is designed specifically for the delicate skin of a child. The series includes three types of soap with moisturizing, emollient and vitaminized beneficial additives

A significant share of the Russian soap market is occupied by imported products. Soap deliveries to the Russian Federation come from more than 50 countries of the world. The main importers are Poland and Turkey. In terms of volume (51% of imports), liquid soaps, gels and other skin washing products are in the lead (43.5 million tons). Laundry soap is supplied to our country by 5.3 million tons (6% of imports) - Russian consumers are gradually switching to other household chemicals (Figure 2). As for exports, in 2009 it was mainly laundry soap - 46.6 million tons were sold abroad. It is produced in our country more and more for export to the countries of the former USSR - domestic demand for it is falling. Exports of toilet soap amounted to 9.6 million tons, while skin washes, gels and liquid soaps - 7.5 million tons. The main buyers of Russian soap are Ukraine, Kazakhstan, Kyrgyzstan and Afghanistan. The exporting country with the largest volume of supplies of liquid soap was Ukraine - 56-57% of total exports, 54% of toilet and 48-49% go to Kazakhstan. laundry soap(based on http://www.pravda.ru/economics/market/12-09-2010/1049094-news-0/ , http://www.allmedia.ru/newsitem.asp?id=884061 and http: //www.marketing.spb.ru/mr/media/soap.htm).

In accordance with the trends of recent years, despite the financial crisis, an even greater growth of the liquid soap market is expected (both in quantity and in terms of volume). monetary terms). At the same time, the toilet soap market will gradually decline.

Another major trend of recent years is the increased demand for handmade soap, which is formed on the interest in everything natural and environmentally friendly, as well as the fashion for original gifts (which is facilitated by an attractive design and exquisite aroma of products). The largest suppliers of such soaps in Russia are Latvia (63%) and Bulgaria (37%), offering Lush, RoyalSoapDeLaurier, BombCosmetics, L`Occitain, FreshLine, StenderaZiepjuFabrika, RigasZiepjuManufaktura brands on the Russian market (based on http://www.pravda .ru/economics/market/12-09-2010/1049094-news-0/ , http://www.allmedia.ru/newsitem.asp?id=884061 and http://www.marketing.spb.ru/ mr/media/soap.htm).

In Russia, handmade soap is produced by the St. Petersburg company Blanche (Blanche LLC). The bet was made on the regions, taking into account that the retail price of soap should not exceed 70 rubles. for 100 g. The composition of the first batch of Antik soap, released by the company, included therapeutic mud, vegetable oils, beeswax. Some ingredients for hand soap the company purchases abroad. According to experts, the market for “handmade” soap is still far from being saturated, but very promising, and the global trend is such that handmade cosmetics are gaining popularity every year (according to http://business.km.ru/magazin/view.asp ?id=6516A0C722F84D889BA30120B38E6EDA). Experts believe that this particular segment is the most attractive for investment, because today the consumer, and even more so those with a high income level, are beginning to be interested in the unique properties of the product. Currently, the number of places where you can buy this product has increased significantly - for example, in Moscow, various types of soap are sold both in hardware stores, supermarkets, markets and small shops, as well as in pharmacies, as well as specialized company stores. This indicates not only the development of the market, but also the transition of the soap segment, as well as the cosmetics market, to the section of aesthetic goods (according to http://www.pravda.ru/economics/market/12-09-2010/1049094-news -0/ and http://www.allmedia.ru/newsitem.asp?id=884061).

In Moscow, the most preferred shopping place is a supermarket. According to the Academy Service company, 47% of Muscovites buy soap there (Figure 3), followed by a pharmacy and a hardware store.

As for the further dynamics of various segments of the Russian soap market, sales of more expensive soaps and greater market segmentation are expected - for example, by composition (based on glycerin, with moisturizing / exfoliating additives), by purpose (for hands, feet, intimate hygiene), by manufacturers (domestic / imported, handmade soap) (according to http://www.pravda.ru/economics/market/12-09-2010/1049094-news-0/ and http://www.marketing .spb.ru/mr/media/soap.htm).

Main conclusions:

In recent years, the universal soap used previously for washing, for washing the body, hair and hands, is becoming a thing of the past, giving way to new varieties of cosmetics, among which are: solid, liquid, natural soap, as well as “soap without soap” .

Today, the consumer is beginning to be interested in the unique properties of the product, specialization in specific properties, there is a need for new products that manufacturers are trying to satisfy.

Nevertheless, for Russian consumers, soap is one of the most common hygiene products. Despite the decline in sales, it is still the largest segment of the bath and shower product group.

Russian soap producers produce mainly laundry and toilet soap, while foreign soap producers produce liquid soap, cream soap, gels, and other types of products belonging to the middle and upper price segments.

The desire of the population for everything natural and environmentally friendly has led to the rapid development of the handmade soap market in Russia, which is increasingly gaining popularity in Western countries. As a result, the market is expected to see even greater growth in the segments of liquid, natural, cream soap in quantitative and monetary terms, and a fall in the consumption of solid soap.

Soap supplies to Russia come from more than 50 countries. The attractiveness of the market is formed by low customs rates. The main importers are Poland and Turkey.

The most preferred place to buy soap are supermarkets. Consumers increasingly prefer to buy soap from pharmacies, hardware stores and specialty stores.

All products manufactured by RMZ are made strictly from high-quality, natural, environmentally friendly raw materials. This allows our company to confidently keep the Ecological vector as the main strategy for the development of the company.

Benefits of working with dreams

We are direct manufacturers of high-quality, environmentally friendly household chemicals and sunflower oil, which allows our partners to purchase a wide range of high quality goods at an affordable price directly from the manufacturer.

1) At the same time, our partners: save money, time and avoid risks.

2) The main task of the company is to maintain the quality of products at the highest level. The quality of products is achieved through the use of only natural, environmentally friendly raw materials of the highest category and modern equipment.

3) Competitive price in the market.

To date the price of our products is the most attractive on the Russian market and in the CIS countries.

It's no secret that keeping the price affordable to the buyer by the manufacturer is an elusive task.

However, we are successfully doing this, because the Rostov Soap Factory:

  • Works directly with the largest suppliers of quality raw materials.
  • Conducts continuous modernization of enterprises
  • It is not framed by loans and all enterprises, warehouses, special equipment, fleet and offices are owned by the company.
  • I have never used barter payment schemes in my work when buying raw materials.
  • The production is located in close proximity to the best in Russia, the places of origin of vegetable and animal fats.
  • Production is equipped with the most modern equipment
  • The production employs highly qualified personnel with extensive experience, which is constantly working to improve product quality and increase the efficiency of production facilities.

4) Due to the large production capacity of the plant, we provide a guaranteed shipment period for almost any order from 1st to 3 days.

5) The company includes a modern printing house and a design studio that helps our clients to develop and place production under their own trademarks at our enterprises at no additional cost.

6) Speed ​​and simplicity in ordering. All necessary documents (agreement, invoice, etc.) are drawn up and sent within half an hour.

7) Competent and very attractive discount system for customers

8) Additional discounts on products and logistics for distant regions of Russia and CIS countries.

9) Assistance of our managers and logisticians in optimizing logistics.

10) The ability to manufacture products according to individual customer requirements (weight, smell, packaging, etc.)

11) Samples of products are provided by us free of charge, by courier service or transport company, delivery costs, unfortunately, are paid by the client.

12) Our company conducts active regional advertising support for its customers.

13) Our company is successfully engaged in contract manufacturing.

14) Production and shipment of products takes place on weekends and holidays.

15) Payment can be made upon loading the goods, regular customers are provided installment payment.